A Cheerful Giver began in 1991 as a small family business.Throughout this time, A Cheerful Giver has distinguished itself through innovative products, unsurpassed quality and dedication to retailers.The ownership of A Cheerful Giver has recently changed hands. The new owners, Tony & Susan Gross each bring over 20 years of sales and marketing experience to the company.It is their intent to continue to bring innovative products to our customers while also bringing innovative marketing programs to ensure success at the retail level. Tony & Susan believe that their strong faith will help guide them in taking this company forward. The vision for A Cheerful Giver is to partner with retailers by assisting with their sales efforts and customizing programs that help them gain success.